I have long been a fan of the always fashionable Alexa Chung, often referred to as the new Sienna Miller or Kate Moss. Her personality really shines through in whatever she wears: her style is Brit-chic, eclectic, and not too planned out. To get a better picture of the up-and-coming fashion icon's unique style, check out her impressive Fall 2010 collection for Madewell at InStyle.