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Feedbak

Mar 09, 2010News

The diversity at Cornell University is endless; however, it is rare to hear about fashion groups around the campus. Thus, I am personally bringing to you the details of one of Cornell’s best kept fashion secret – Feedbak.

The summer of 2008 brought together two Applied Economics and Management (AEM) students, Mac Bishop and Jeff Aziakou. The duo shared an interest in the fashion industry. They wanted to transfer what they were learning in the classroom to real world experiences in the fashion industry. They reached out to the faculty of Cornell’s Fiber Science & Apparel Design (FSAD) department for advice. Professors Anita Racine, Susan Ashdown, and Van Dyk Lewis were very receptive to the project and helped recruit the group’s original members. Five design students, who ranged from freshman to seniors, were selected.

Feedbak’s initial focus was to partner with apparel companies to provide market research from the collegiate demographic. The organization’s first partner was Pendleton Woolen Mills. The Portland-based company sent the student organization a variety of product samples. Feedbak organized focus groups and product testing sessions to gather opinions from Cornell students. The student designers also recommended technical modifications.

Inspired by Pendleton’s samples, Feedbak began to originate innovative design concepts. The group was able to negotiate a sponsorship deal with Pendleton Woolen Mills that allowed them to translate their ideas from sketch to runway production. The organization grew to 11 students as additional members were brought on to assist with production.

This year, Feedbak was given the opportunity to work with adidas on one of their upcoming lines. This will also be the second time that it is creating a Pendleton sponsored capsule collection. Again, the organization benefits from a talented group of students who are responsible for design, production, as well as budgeting and marketing. This interdisciplinary collaborative atmosphere is particularly important to Mac and Jeff, as it reflects the nature of the industry.

Mac and Jeff explain that this year will be different from last. On the runway, one can look to see four complete head-to-toe menswear looks. The inspiration for the collection was described by Jeff as “aviators, explorers, and the military”. He furthered explained that their entire collection uses a mix of technical fabrics and Pendleton wool. The entire group is extremely excited to showcase their collection at the annual Cornell Design League (CDL) Fashion Show this Saturday evening. Mac and Jeff thought it would be appropriate to send a special thanks to all of Feedbak’s members for their hard work. Also, a special thanks to the production team, Katie Elks and Jesse Ruoff who have “turned the entire group’s designs and vision into a reality”.

The success of Feedbak has also enabled Mac to develop his own collection called NATIVE(X), a line inspired by indigenous tribes. He sells his limited edition pieces online through etsy and eBay. Mac attributes the line’s success to the learning experience he has had with Feedbak.

Jeff and Mac stressed the importance of Feedbak’s long-term sustainability even after they graduate, especially since Jeff is a senior and Mac is a junior. They are currently working on securing industry partnerships for next year. Whatever the future holds for Feedbak, it will definitely be a positive one.

Team Members